Q&B Consulting · Europe
We don’t just advise.
Growth-stage founders and PE firms choose Q&B when strategy needs to become results — not just recommendations. We stay in the room until the work is done.
What We Do
Growth doesn’t happen on its own. It happens when the right strategy is backed by the right execution.
Most companies we work with have the right strategy. What they lack is the commercial engine to deliver it.
Four integrated layers of commercial performance — each one building on the last.
Commercial Strategy
01Not all markets deserve equal attention. We help you choose.
We help you see your market clearly — and make the hard choices about where to focus.
Commercial Operations
02We bring structure and visibility to how you sell.
A structured commercial process doesn't just close more deals — it closes the right ones.
Commercial Systems
03Technology should accelerate your commercial engine — not complicate it.
Eight capabilities, one operating system — connected by design.
Business Development
04Structured, repeatable, self-improving
Most BD fails in the preparation, not the execution.
Service Areas
Three ways we engage — each designed for a different kind of challenge.
Sales Transformation
End-to-end commercial redesign
When your commercial engine needs a fundamental reset — not a tune-up — Sales Transformation is the right starting point. We work across all layers of the framework, from strategy through systems, to redesign the way your business develops and closes revenue. The result is a commercial model that performs predictably, scales efficiently, and delivers consistent revenue growth.
Ideal for
- Companies looking to build a scalable commercial model and move beyond founder-led sales
- Businesses aiming to improve pipeline consistency and win rates, starting from underperformance or lack of process
- Organizations transitioning to a new commercial model — moving from product to solution selling, or from local to international
Business Development
Structured Go-to-Market execution
For companies that need to activate new markets or build pipeline without adding permanent headcount, we act as an extension of your commercial team. We bring the ICP definition, the outreach infrastructure, the market knowledge, and the relationship network — and we execute alongside you until the pipeline is real and the model is proven.
Ideal for
- Companies entering new geographies or verticals and needing both the strategy and execution to succeed
- Businesses ready to build a structured pipeline in a new market, starting from limited presence
- Organizations launching a new product or solution category and needing to activate the right customers fast
Bespoke Commercial Engagements
From root cause to strategic resolution
Some commercial challenges don't fit a standard playbook. When performance is falling short, but the underlying cause isn't clear, we start where most firms don't — with a rigorous diagnostic that surfaces the real issue. From there, we design a tailored solution and stay through implementation until the result is visible in the numbers.
Ideal for
- Businesses looking to resolve persistent underperformance, starting from an unclear or misdiagnosed root cause
- Leadership teams seeking lasting results, after standard solutions have failed to deliver
- Organizations ready to rethink their commercial approach at a strategic level, facing a critical inflection point
Not sure which service fits your situation? Tell us what you’re working on. We’ll give you a straight answer about where we can help — and where we can’t.
Start a conversationBuilt on real engagements.
Measured in real results.
Across strategy, commercial operations, and transformation
Who We Serve
We work with leaders who know where they’re going — and need the right partner to get there faster.
The leaders we work with have the vision, the capability, and the track record. What they gain from working with us is time, external perspective, and a structured way to translate strategy into commercial momentum.
CEOs & Founders
You've built something real. The business works, the product is proven, and the team is in place.
But growth has started to feel harder than it should — the pipeline is inconsistent, new markets aren't opening the way you expected, or the commercial engine that got you here isn't the one that will take you further. The problem is rarely vision. It's bandwidth, structure, and the outside perspective that's impossible to maintain when you're running the business at the same time. We work alongside CEOs and founders who are ready to move faster — not by telling them what to do, but by bringing the methodology, the market knowledge, and the hands-on execution that turns a clear direction into a commercial engine that performs without you in every deal.
Does this sound familiar?
- “Revenue is growing, but not predictably — we can't see around corners.”
- “We know which markets we want to enter. We just don't have the bandwidth to do it properly.”
- “Our sales team is capable, but something in the model isn't converting the way it should.”
Investors & PE Firms
You understand the business. You know the market, you've validated the thesis, and you have a clear picture of what value creation looks like on paper.
What's harder to provide from the outside is the commercial execution infrastructure — the structured methodology, the hands-on presence alongside the management team, and the external perspective that accelerates decisions without disrupting what's already working. We work with investors and PE firms at the moments when commercial performance needs to move faster than the internal team can manage alone — pre-acquisition assessment, post-acquisition transformation, or pre-exit value creation. We don't come in to second-guess the investment. We come in to help the portfolio company execute against it.
Typical engagement triggers
- Pre-acquisition — commercial due diligence and go-to-market assessment
- Post-acquisition — sales model redesign and operating rhythm
- Pre-exit — commercial performance uplift and exit readiness
Industries
Six sectors we know deeply.
Science-intensive · Regulated markets
MedTech
Regulated markets, multi-stakeholder selling, clinical + commercial delivery.
Biotech / Pharma
Go-to-market strategy, entry markets, and commercial momentum through long regulatory timelines.
Green Tech
From proof-of-concept to scalable market presence with speed-matched GTM models.
Technology-intensive · Commercial markets
Industrial Tech
Bridging product innovation and commercial traction — direct sales, channel, or solution selling.
SaaS
ICP sharpening, leaky funnels, marketing–sales alignment, CRM infrastructure and reporting.
Telecom
Regional strategies, new verticals, and business development at the right level.
Not sure if we’re the right fit?
That’s exactly the kind of conversation we enjoy. Tell us where you are and what you’re trying to solve — and we’ll give you an honest answer.
Working with Q&B
What it feels like
We show up as partners, not consultants.
We sit alongside your team, attend the meetings that matter, and treat your challenges as our own. The work feels collaborative because it is.
We speak plainly.
No jargon, no unnecessary complexity. We tell you what we see — including the things that are uncomfortable to hear. You hired us for our judgment, not our agreement.
We move at your pace.
Some clients need speed. Others need to bring their organisation along carefully before anything can change. We adapt to what your situation actually requires.
We measure ourselves by outcomes.
Deliverables are a means to an end. What we care about is whether things are actually different — and better — when we’re done.
In Their Own Words
Results, in the words of the people who achieved them.
We could say a lot about what we do. We’d rather let our clients do it.
“Bernardo has a rare ability to turn complex challenges into actionable solutions. He translated strategy into scalable processes that improved effectiveness and supported sustainable growth. His structured approach and focus on results made a lasting impact on our business and exit strategy.”
SNStuart Neilson
SVP Global Sales, Sivantos · Singapore / Germany
“Bernardo supported us through a CEO transition and reorganization, helping structure strategy, align priorities, and ensure accountability across functions. His leadership and program management skills enabled the organization to deliver its plans effectively, while his ability to operationalize strategy drove real transformation.”
CWChristian Wichert
CEO, Evolva · Switzerland
“Q&B Consulting was instrumental in transforming ProGlove's commercial operating model. Bernardo and the team went far beyond a CRM implementation — they worked closely with leadership and the field teams to translate strategy into a scalable solution that improves forecast accuracy, increases transparency, and reduces administrative complexity.”
KBKonstantin Brunnbauer
CEO, ProGlove · Germany
“Q&B Consulting led a team that turned around Mathnasium in the GCC after COVID, stabilizing operations and returning the business to profitability. Bernardo's leadership and hands-on approach ensured the strategy was executed effectively, laying the foundation for sustainable performance.”
BTBernardo Teixeira
Chairman, MatrixOne Holdings · UAE
The Team
People who have done the work themselves.
Every person at Q&B has run strategies, managed teams, and delivered results inside real organizations. When you work with us, you work with people who understand what it actually takes.
Founding Partners
Bernardo J. Quiroga
Managing Director & Co-founder
Over 15 years leading commercial strategy, business development, and market entry programs for technology and innovation-driven companies across telecom, MedTech, industrial technology, and biotech in 30+ countries. He brings the strategic clarity and hands-on execution discipline that turns growth ambitions into commercial results.
Dr. Sebastian Burchhardt
M&A, Investment & Financial Strategy
Extensive experience in M&A, investment validation, and post-merger integration with industrial, automotive, and MedTech companies across Germany. He brings the financial rigor and commercial judgment that high-stakes transactions and transformation programs demand.
Senior Associates
Deep functional expertise that extends every engagement.
Olga Blanco Suarez
GTM & Commercial Operations
Commercial operations · Go-to-market execution · Market development
Over 20 years leading commercial operations and go-to-market execution across pharma, retail, and financial services in Germany and internationally. She brings the operational discipline and market development experience that turns commercial strategies into repeatable, scalable execution.
Sabine Archinger
Program Management & Implementation
Programme delivery · Process design · Cross-functional coordination
A career built on delivering complex, cross-functional programs in demanding corporate environments — from large-scale acquisitions at IMS Health to process transformation at Sivantos and Bosch. She ensures that what gets agreed in the room actually gets built and delivered on time.
Thorsten Eck
Commercial Performance & Reporting
KPI frameworks · Dashboards · Performance visibility
Deep experience in financial control and business performance management across Siemens, Nokia Siemens Networks, and MAN. He designs the KPI frameworks and reporting structures that give leadership teams the visibility to make faster, better-informed decisions.
Strategic Advisors
Domain experts who deepen every engagement.
Julian Sonnenhol
MedTech
20 years · Former Commercial Director DACH at ConvaTec
Peter Klement
Digital Strategy & Industry 4.0
CTO/CIO-level · MBA MIT Sloan
Walter Lemor
Telecom
CEO/MD-level · Market entry & partner ecosystems
Dr. Paul Geymayer
Pharma